App Rejections

It’s only a temporary rejection – easy to fix – but worth noting as something to avoid. Hipstamatic’s latest version got rejected for running a contest, but not having enough info in the app description on iTunes:

“…It would be appropriate to provide official rules of the contest within the application which clearly state that that Apple is not a sponsor of, or responsible for conducting, the promotion.”

NB: Hipstamatic is “mostly” a camera-app that applies funky post-processing to your pics to make them look more interesting; the monthly conference is very much a secondary feature (alongside facebook integration, etc). It’s not as if the contest was the main thing about this app.

I expect to see a lot more app including contests in the months to come, as more marketing agencies get their teeth into the iPhon.